Taylor Swift and the Great WAG Revival

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Which means America's sweetheart is dating the NFL's most eligible tight end.
Have two hams ever quite like these two?In a matter of weeks, their fling has become a bustling micro-economy.

and exploded, as did .
Kelce gained on Instagram.
Ketchup kingpin Heinz did what brands love to do and jumped at the chance to inspired by the hubbub.

It took less than a day for the NFL to turn footage of Swift enjoying the game into the kind of swelling normally used to showcase top players.Swift is not alone, though.
WAGs—or the wives and girlfriends of professional sportsmen—are enjoying something of a renaissance right now.
They're on TikTok.

They're in the stands and the news.
Increasingly, it seems that behind every great player is a WAG keeping their career .The most pivotal play of the Traylor season so far actually happened at the afterparty for the first game Swift attended in late September.
There, Swift and swapped numbers with fellow WAG Brittany Mahomes, the wife of star quarterback Patrick Mahomes.

A week later, Mahomes and Swift were spotted with fellow WAGs and celebrity pals for what should be hereto-forth referred to as the WAG special: with a side of aperol spritzes and cosmopolitans at classic New York City Italian restaurant Emilio's Ballato.
Blake Lively is rumored to have paid the tab.It's hard not to wonder: Has America found its very own Victoria and David Beckham in Swift and Kelce? Posh and Becks were the defining athlete-pop star power couple of the 1990s and early 2000s, and the comparison is particularly apt given the recent release of Netflix's Beckham documentary series, which finds England's most famous soccer player in a reflective mood.
Ostensibly, it plots the arc of Beckham's career from